Geraldine Wharry: Moto Racing: More Than Just A Fashion Trend


'One Wheel Bad', Spencer Murphy, London



Namilia for Dazed Korea/ SS17 MISBHV Womenswear

 
The perennial motorcycle-inspired trend seen on the catwalks and the streets is now reflecting a social shift in gender equality in sports and lifestyle. This development impacts a large array of fields such as art, fashion, retail design, lifestyle and entertainment, magnified by the growing community of female influencers on social media keen to share their passion for a traditionally male dominated world. 
 

Philipp Plein SS18 / Craig McDean for The NYTimes Style @tmagazine

 
In this report we explore the motocross/motorcycle trend from a fashion point-of-view providing styling, graphic and design direction whilst giving you a deep understanding of the key influencers as a way to communicate with your own end-users. 


@nmcho @maiistl @vc_london / @sparrow33 @mcrgirls
 

We really want to insist on the fact that this trend is not only about female empowerment. It is about attitude, appropriation, confidence and above all about equality. Hopefully in the near future gender equality will be so ubiquitous that fighting for it will be out-dated. 
 
For the full visual galleries with in depth inspiration and references visit our blog REVOLVE EVOLVE and sign up. It's free and will give you insights on emerging trends and our research at the studio.
 
Report by Elodie Marteau - Editor: Geraldine Wharry



We provide Future insights and inspiration for the style industries through bespoke consulting, courses and trend research. We work as creative collaborators with a variety of companies ranging from Marketing agencies to Fashion Brands and Suppliers.

Contact us at hello@geraldinewharry.com and find out more here. 
 
 
StreetPrêt-à-porterPrintemps/été 2018