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WGSN : Tokyo menswear trend, Wild Frontier

Publié le
today 20 mars 2008
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The American Old West continues to inspire a frontiersman aesthetic popular with Tokyo consumers who share a passion for prairie living.

Historical frontier themes are deep-rooted in the Tokyo menswear arena, ranging from the general store feel of Daikanyama's Hollywood Ranch Market, to graphic Native American textile influences and the puritanical, Salem-inspired undertones at luxury Japanese label Number (N)ine.

Railroad workwear, vintage Western styling and rugged utility clothing with a tribal influence are the key commercial directions driving the trend.






















• Longer-length, bib-fronted work shirts mix utility and formal influences

• Rancher-style shadow plaids inspire shirting, tailoring and outerwear

• Ad hoc winter layering harks back to Western drifters and long riders

• Settler-era textile designs influence decorative embroidery and trims

• Rugged workwear knits feature Native American blanket patterns

• Long, vintage DB riding coats are rethought in soft-structured linens















• Historical saloon bar styling inspires tailored waistcoats (US vests)

• Comancheros influence a mix of Mexican and American Indian textiles

• Tribal intarsia patterns update flannel work shirts and ranch jackets

• Henley-style undershirts and jersey granddad tops are key for layering

• Black one-colour dressing emphasises a pseudo-religious austerity

• Native American motifs are appropriated for retail and brand design


WGSN comment

Intermittent Western trends for Europe and the US look faddy and half-hearted next to the entrenched popularity of this branch of Americana in Japan, where its deep commercial relevance shows no sign of abating.




Ce rapport de tendances est extrait de WGSN.com, le leader mondial des analyses, informations et inspirations de l'industrie du textile, du style et du design. WGSN compte plus de 35 000 utilisateurs dans le monde. Parmi ces clients, des grands créateurs, des fournisseurs, des fabricants et des distributeurs, tous secteurs confondus, qui souhaitent connaître les prochaines tendances et influences sur leur marché.


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